How is social media changing PR

The Council of PR Firms has a post about How is Social Media Changing Your Practice. In it, they talk to some agency leaders about how clients are now asking about social media, what the right social media tools are, and how essential social media is to PR firms today and in the future. Some points:

- clients are more concerned with social media today
- blogs are the most common social media tool, but lots of others are useful
- knowledge of social media will become a core skill necessary for all PR practitioners
- PR firms are now training staff on these through professional development, internal presentations and hands-on work

More here via Heather Yaxley’s blog.

Did you know blog stood for better listing on Google? Makes sense with Google’s love on links.

Facebook usage seems to be declining according to Mashable. Of course, the built in stalking feature outed by Gawker today might help that even further.

More about converting to Twitter via the Ogilvy PR blog. The main reasons why Twitter works is because it provides help in monitoring the conversation, customer service, crowd-sourcing, rewarding fans, and link promotion. Search Engine Land proclaims the end of the elevator pitch and the growth of the twitpitch.